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The only edible thing there is the Daim Torte. IKEA concept will work in Baku. All they need to do is adjust their business model to the local environment. Look, here is my business plan for Ikea in Baku. (I knew I would eventually find some use for my expensive MBA.
And some other, their own sauce? I would go to IKEA just for those, and of course, the Daim torte. I actually prefer the little daim sweets, I always get a bag when I go there. P.S. Not sure about Turkish IKEA, but the food in the US stores is just as bad as the furniture.
Home Store IKEA
Like you said, if people are going to go that low and assemble their own furniture, it better look like it came from the Versailles, not 1970s. Though I think all these countries are gonna get there if/when a larger middle class develops. There is also no smoking in IKEA, this would never work in Baku the concept of going outside to smoke they would be nonplused. The problem in Azerbaijan is that an Azeri would rather sell their house, to buy a BMW to show off to all their friends, than spending less money on making their house better.
All comes down to way of thinking or way of not thinking, which is quite abundant in Azerbaijan. Proud of my achievements and supported by my daughter’s excitement, I decided to go all the way, and actually assemble the piece. It had instructions after all, and they provide you with everything you need. I studied how to build buildings, I can surely put together a small, light piece of furniture.
Why is there no IKEA in Azerbaijan?
The founder of IKEA became one of the top 10 richest people in the world by selling incredible crap to innocent consumers. I am actually glad they didn't open any stores in Azerbaijan. If only McDonalds did the same... U might have noticed on the Billy bookcases in Agincourt Rd!
IKEA in Singapore sends people out to customers' homes to assemble stuff for them for a very low fee. Guys, guys.....You are just wro-n-g! Honestly, how can ANYONE not love IKEA meatballs?
Surf style comes home
When the decadent villas of the robber barons of Baku are envied by the local population and seen as the very pinnacle of taste, there is no hope. Every single one of them is utterly ghastly, designed, constructed and finished in the most vulgar noveau riche style possible. Practical, modern and affordable products the like of which Ikea sells will be viewed with complete misunderstanding by the poor brainwashed and servile Azeris. I mean, if you had to define the opposite of post-Soviet aesthetic, that would be none other than the Swedish one. I was there today - there is literally nothing in IKEA that is golden, embellished in lace, sequined, or a combination of these. Post-Soviet style is all about looking like a million bucks, especially when you are not.
I then had to find what I needed in an enormous store, right down the item code, aisle and location, load the boxes on a trolley and take them all the way home without breaking anything. All that might sound simple to normal humans; however, to me, that is an awful lot of tasks, each of which has a potential to go terribly wrong. This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.
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